Salesforce B2C Solution Architect's Handbook: Leverage Salesforce to create scalable and cohesive business-to-consumer experiences 2nd Edition,, Mike King, Melissa Murphy купить книгу в Україні \nОбкладинка - м"яка \n \nРік видання - 2024 \n \nКількість сторінок - \n \nПапір - білий, офсет \nПро книгу Salesforce B2C Solution Architect's Handbook: Leverage Salesforce to create scalable and cohesive business-to-consumer experiences 2nd Edition,, Mike King, Melissa Murphy \nDesign solutions across the Salesforce Customer 360 ecosystem with this definitive guide for Salesforce B2C solution architects, covering B2C Commerce, Service Cloud, Data Cloud, and Marketing Cloud \n \nKey Features \n \nCreate a frictionless customer experience and a unified view of all touchpoints \n \nAvoid expensive rework by getting your architecture right the first time \n \nUse real-world scenarios and best practices to prepare for the B2C Solution Architect certification exam \n \nBook Description \n \nIn today’s competitive landscape, the ability to create a unified view of the customer and turn data into actionable insights is a game-changer for businesses. With Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations. \n \nThe book will guide you through the tools, techniques, and scenarios needed to confidently tackle the B2C Solution Architect exam. You’ll start by building a robust understanding of each component within the Customer 360 ecosystem, diving into their capabilities, data models, and governance structures. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. \n \nBy the end of this journey, you’ll not only be prepared to ace the exam but also to excel as a Salesforce B2C Solution Architect, ready to shape the future of customer engagement. \n \nWhat you will learn \n \nExplore key Customer 360 products and their integration options \n \nChoose the best integration architecture to unify data and experiences \n \nPlan for requirements, design choices, and implementation sequences \n \nArchitect a single view of the customer to support service, marketing, and commerce \n \nIntegrate Customer 360 solutions into a single-source-of-truth solution \n \nOrchestrate data and user flows to support functionality from multiple components \n \nUnderstand the capabilities and design considerations for Data Cloud \n \nPrepare for the B2C Solution Architect exam \n \nWho this book is for \n \nThis book is for professionals in high-level job roles that heavily rely on Salesforce proficiency. It's primarily written for Salesforce technical architects, application/functional architects, integration architects, enterprise architects, and CTO teams looking to benefit from a deeper understanding of this platform. Before you get started, you should understand the fundamentals of data integration, APIs, and connected systems in general, along with knowledge of the basics of business-to-consumer (B2C) customer experiences. \n \nTable of Contents \n \nDe-Mystifying Salesforce \n \nSupporting Your Customers with Service Cloud \n \nDirect-to-Consumer Selling with B2C Commerce \n \nEngaging Customers with Marketing Cloud \n \nKnow Your Customer with Data Cloud (DC) \n \nSalesforce Ecosystem – Building a Complete Solution \n \nRole of a Solution Architect \n \nIntegration Architecture Options \n \nCreating a 360° View of the Customer \n \nCustomizing for Common Business Needs \n \nEnterprise Integration Strategies \n \nExam Preparation Tools and Techniques \n \nPrerequisite Certifications \n \nCommerce and Integration \n \nCertification Scenarios \n \nRead more \nSalesforce B2C Solution Architect's Handbook: Leverage Salesforce to create scalable and cohesive business-to-consumer experiences 2nd Edition,, Mike King, Melissa Murphy

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