Founded in 2012 by former PRETTY MAIDS members Ricky Marx (guitar) and Kenn Jackson (bass) as well as SULTAN drummer Ranzo, the band has since released three albums that have been very well received by fans and the press alike. The band has consistently delivered ultra racy, typed and captivating music. It takes on the guts, the neck, the hips and makes you want to stamp your feet! The members of NOW OR NEVER are accomplished musicians with extensive live and studio experience. Following their self-titled debut album in 2013, their second album “II” was released in 2016. Their third opus “III” was released in the pandemic year 2020, but unfortunately, the band was unable to promote it properly for reasons that are well known. That's why Ricky and Ranzo decided to make a fresh start with NOW OR NEVER. Together with Danish singer Peer Johansson (FATE, PENTAKILL, THE GRANDMASTER) and French bassist Guillaume Surroca, they began recording their new album in 2023. Star producer Jacob Hansen, known for his outstanding work with VOLBEAT, PRETTY MAIDS, and PRIMAL FEAR, was primarily responsible for the sound. Now it's time to start a new era for NOW OR NEVER with a new album, a new lineup, and a new label. And the band delivers. No hackneyed recycling, but classic Hard Rock paired with more modern heavy metal, perfect for the 21st century. Whether full throttle or with a little less oomph, each of the 13 new songs leaves you wanting more! Heavy riffs, intense melodies, a singer who makes the walls shake, and thunderous drums will make your speakers glow!