Bookending the almost year-long celebration of Talking Heads’ iconic live show Stop Making Sense and coming out just before the 40th anniversary of the film’s original release, we deliver the sound track in beautiful immersive Dolby Atmos surround sound, and on CD, as well as putting the “forever” version of the 2-LP edition release into the market place. The goal is to keep this evergreen title moving in the formats that fans want, deliver the physical edition to fans who missed their chance at the 2-LP when we first released it last year, and have it available in audiophile quality for those that prefer it. Our goal is to also use this final push in the SMS campaign to drive the album to a new baseline of 1 million streams a week. It has peaked there a few times, but has not sustained that baseline. Our goal is to change that with this campaign.