2022 marks the 10th Birthday of British pop-rock band The Vamps. The band have had major success since their formation in 2012, including a platinum-selling debut album, two number one albums (Night & Day (2017) and Cherry Blossom (2020) which sold as many as its two nearest rivals combined), eight top 40 hits including five top 10s, and they are the first band to perform at London’s O2 arena 5 years in a row. To summarise their incredibly devoted fan-base, in the lead up to this campaign, we did a fan call out asking fans to send us their own ‘The Vamps’ content – in just under a week, we had over 9,000 submissions.

This unique band curated ‘zine pack’ product offering includes limited-edition merchandise such as postcards and a 1CD containing previously unreleased recordings, housed in a zine book that documents the bands journey over the last ten years. The zine will feature unreleased photographs, memorabilia from the band’s personal archives, an exclusive interview with the band, plus QR linked bonus content exclusive to the zine. The band are actively involved and committed to playing a central role throughout the campaign in the lead up to product release.