A SHORT COURSE IN CUSTOMER CARE BASICS. 7 Lessons in Customer Care is a quick course in looking after people, giving you everything you need to know in just seven short chapters. From interacting with customers to communication excellence, you'll discover how closely allied customer care is to marketing and how to manage the messages your organisation is sending out to the world. * Lesson 1: Customer care is more than just saying 'Have a nice day' * Lesson 2: How do you measure up? * Lesson 3: How do your customers think you measure up? * Lesson 4: Deliver more than your customers expect * Lesson 5: Excellence in communication * Lesson 6: Attitude is everything * Lesson 7: Plan to excel Explore the main themes and ideas in customer care, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Customer Care is your fastest route to success. ABOUT THE SERIES 7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.