The 30th Anniversary of Roxette’s ”Joyride” will be celebrated with the release of a 4-album vinyl and a 3-CD box, containing the original release as well as previously unreleased or hard-to-get material, that paints a fuller picture of a unique time in pop history. A richly illustrated 32 page booklet tells the story. Twelve of the songs are previously unreleased, among them the first recording of ”Hotblooded”, which originally was meant to be the album’s opening track until ”Joyride” knocked it down a notch, giving the album and the upcoming “Join the Joyride” World Tour its name. The “Joyride” box set also offers a chance to hear two previously unreleased demos of songs originally released by Per’s former group Gyllene Tider, who in 1984 tried to break the international market with the album “Heartland Café”. Other unearthed demoes from 1990 are ”Small Talk”, ”Church Of Your Heart”, ”Physical Fascination”, ”Things Will Never Be The Same”, ”I Remember You” and not least the future single B-side ”The Sweet Hello, The Sad Goodbye” – one of the strongest songs that never made it to the album. It would however become a much loved track by Roxette fans – the “Roxers” – and recorded by many artists, among them American singer Laura Branigan. Apart from the LP box with four vinyl albums, the original album is also released, this time with a gatefold cover, and pressed in marbled or black vinyl.