A bold new chapter from one of the UK's most uplifting voices. Sam Ryder, BRIT and Emmy-nominated, critically acclaimed singer, songwriter and global phenomenon, returns with Heartland - his long-awaited second studio album. Following a whirlwind rise to fame with "Space Man", a #1 debut album, stadium shows, and a triumphant Glastonbury debut, Sam steps into a more intimate and emotionally raw phase of his artistry. Heartland showcases Sam's unique new sonic identity, which he calls "Frontier Soul" - an emotional blend of Hollywood scores, soulful Americana, and heartfelt storytelling rooted in memories of his childhood and creative sessions in Nashville. Supported by one of the biggest campaigns of the year, Heartland is backed by a 6-figure multi-channel marketing plan, including TV, OOH, digital, and radio promotion. Heartland is backed by a Tier A campaign including The One Show, BBC Breakfast, Sunday Brunch, Radio 2 Piano Room, and key shows across BBC and commercial radio. Press includes The Guardian, Metro, Big Issue, You Magazine, and more. Sam will also perform at Hits Live and Capital's Jingle Bell Ball, with additional promo across top podcasts and social channels. Early momentum includes standout TV spots on This Morning, MTV Fresh Out, BBC's Glastonbury coverage, and US performances on The Today Show and Kelly Clarkson Show.