Even in the digital age, the printed poster has continued to be one of the most influential and well-loved ways of informing and entertaining audiences. A powerful means of mass communication, posters are an invaluable resource for understanding the time periods in which they were produced and distributed and have often played key roles in shaping society. Organized into seven thematic chapters, The Poster brings together more than 300 examples that offer a comprehensive history of the poster as a medium that has been used to share, sell, or incite political and social change. The text traces the poster through innovations in design, illustration, typography, and printing, as well as movements in art, including Art Nouveau, modernism, Art Deco, psychedelia, and punk. Featuring works by A. M. Cassandre, Henri de Toulouse-Lautrec, Alphonse Mucha, Milton Glaser, Paula Scher, and Peter Gee, and many more, this book is an essential resource for graphic designers, illustrators, and anyone interested in social and political history. 300 illustrations