Hodder are boosting Stephen King s backlist with new covers, new author brand lettering and a marketing campaign which directs readers to the right King title for them.

There was a new shop in town. Run by a stranger.

Needful Things, the sign said. The oddest name. A name that caused some gossip and speculation among the good folks of Castle Rock, Maine, while they waited for opening day.

Eleven-year-old Brian Rusk was the first customer and he got just what he wanted, a very rare 1956 Sandy Koufax baseball card. Signed. Cyndi Rose Martin was next. A Lalique vase. A perfect match for her living room decor.

Something for everyone. Something you really had to have. And always at a price you could just about afford. The cash price that is. Because there was another price. There always is when your heart s most secret, true desire is for sale . . .

"An incredibly gifted writer, whose writing . . . is so fluid that you often forget that you're reading." - Guardian

"A sophisticated literary craftsman . . . his work anatomises . . . the social fabric of small-town American life." - Observer

World Number One bestseller Stephen King has captivated audiences with his stories from Carrie to Duma Key. So powerful are his originals, that they have been turned into successful films including Misery, The Green Mile, Stand By Me and The Shawshank Redemption, directed by the world class director, Frank Darabond.