A scuba diving company faces bankruptcy because sharks have infested the area. Solution? Open the world’s first extreme diving school.

The Art of Creative Thinking reveals how we can transform ourselves, our businesses and our society through a deeper understanding of human creativity.

Rod Judkins, lecturer at the world-famous St Martin’s College of Art, has studied successful creative thinkers from every walk of life, throughout history. Drawing on an extraordinary range of reference points – from the Dada Manifesto to Nobel Prize Winning economists, from Andy Warhol’s studio to Einstein’s desk – he distils a lifetime’s expertise into a succinct, surprising book that will inspire you to think more confidently and creatively.

You’ll realise why you should be happy when your train is cancelled; meet the most successful class in educational history (in which every single student won a Nobel prize); discover why graphic nudity during public speaking can be both a hindrance and surprisingly persuasive; and learn why, in the twenty-first century, it’s technically illegal to be as good as Michelangelo.

Be stubborn about compromise.
Plan to have more accidents.
Be mature enough to be childish.
Contradict yourself more often.
Discover the Art of Creative Thinking.

"This is a must-read for aspiring artists and creatives everywhere." - Mumsnet

Rod Judkins is an accomplished lecturer at Central St Martin’s, one of the world’s pre-eminent art schools whose alumni – ranging from artists like Lucien Freud, and Antony Gormley through to the designers Stella McCartney and Alexander McQueen – have helped shape our culture. Judkins has lectured on the subject of creativity at universities and to businesses around the world. He blogs at Psychology Today, and also acts as a consultant to numerous private companies. Trained at The Royal College of Art, he has exhibited at galleries including Tate Britain, the National Portrait Gallery and the Royal Academy.