Drawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history: from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success.

The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image. This book reveals how.

"Deeply researched and highly entertaining . . . packed with anecdotes and insider accounts . . . it eloquently describes how the app changed millions of lives, generating a new industry of "Instagram influencers"." - THE TIMES

"Deeply sourced . . . A compelling tale of jealousy." - FINANCIAL TIMES

"No Filter manages to be clear-eyed and objective, without sensationalizing or oversimplifying . . . We need a book like this . . . I spend hours staring at the screen, and now I have a better sense of who's staring back." - NEW YORK TIMES

"Fascinating . . . Instagram's social impact makes it more than just another story of Silicon Valley business success." - REUTERS

"A brilliant exploration of the highs and lows of human nature . . . Vivid reporting and electric story-telling." - Ashlee Vance, author of ELON MUSK: How the Billionaire CEO of SpaceX and Tesla is Shaping our Future

"Frier landed interviews with Instagram's founders, executives, and competitors to chronicle the company's meteoric growth." - BUSINESS BOOKS YOU NEED TO READ IN 2020, INC

"A deeply-reported and beautifully written account of a company that has changed society, fame, culture, business, and communication." - Nick Bilton, author of HATCHING TWITTER: A True Story of Money, Power, Friendship and Betrayal

"Riveting and wonderfully reported . . . Will ignite a conversation about the often unconscious role we play in increasing Instagram's formidable, maybe even terrifying, reach." - Bethany McLean, co-author of THE SMARTEST GUYS IN THE ROOM: The Amazing Rise and Scandalous Fall of Enron

"How Instagram defied the odds to become one of the most culturally defining apps of the decade . . . Unprecedented exclusive access." - SILICON VALLEY’S MOST ANTICIPATED BOOKS OF 2020, FORBES

"A deep-dive into the social media platform we all love." - BOOKS YOU ABSOLUTELY NEED TO ADD TO YOUR READING LIST IN 2020, COSMOPOLITAN

Sarah Frier reports on social media companies for Bloomberg News from San Francisco. Her award-winning features and breaking stories have earned her a reputation as an expert on how Facebook, Instagram, Snapchat, and Twitter make business decisions that affect their future and our society. She is a frequent contributor to Bloomberg Businessweek and Bloomberg Television. No Filter is her first book.