NEW YORK TIMES BESTSELLER · A Times (UK) Best Book of the Year · From the author of the million--selling Essentialism comes an empowering guide to achieving your goals. It all starts with a simple principle: Not everything has to be so hard.

The intricacy of modern life has created a false dichotomy between things that are 'hard and important,' and those that are 'easy and trivial.' Everything has become so much harder than it ought to be. But, Greg McKeown, bestselling author of Essentialism, says, there is a third alternative.

In Effortless, he offers practical tools for making the most essential activities the easiest ones, so you can achieve the results you want, without burning out. Honed over the better part of a decade, these strategies include:

Turning tedious tasks into enjoyable rituals

Preventing frustration by solving problems before they arise

Setting a sustainable pace instead of powering through

Making one-time choices that eliminate many future decisions

Making relationships easier to maintain and manage

And much more

McKeown's philosophy of essentialism has helped thousands to recognise that the effortless way isn't the lazy way. It's the smart way. Not every hard thing in life can be made easy but we can make it easier to do more of what matters most. Effortless will show you how.

"A good book for anyone feeling the familiar creep of overwhelm: McKeown shows us how to break down what we need to do and, building on the message of Essentialism, probably do less, but do it better." - Financial Times, Books of the Month

"A prescription for starting something new, making it grow, and then watching the results. It's a brilliant read for the stuck and unstuck among us." - John Brandon, Forbes

"If you're squandering energy on pointless tasks and struggling to complete what really matters, this book is your salvation. With brisk prose, great stories, and keen insights, it shows how to flip the script-and make the trivial stuff harder and the crucial stuff easier. In a world beset by burnout, Greg McKeown's work is essential." - Daniel H. Pink, New York Times bestselling author of When, Drive, and To Sell Is Human

"We all pride ourselves on being hard workers, but what should we do when we want to push ourselves even harder and have reached our upper limit? In his new book, Greg McKeown offers the solution: Instead of giving up, burning out, or sacrificing our sanity, we can find an easier path. Full of simple strategies we can adopt right away, Effortless shows that achieving more doesn't have to be as hard as we make it out to be." - Arianna Huffington, founder and CEO of Thrive Global

"Every once in a while, a new book comes along at just the right moment. At a time when fear, uncertainty, and our ever-growing list of responsibilities - both at work and at home - have come to feel like much too much to handle, Greg McKeown's new book couldn't be timelier, or more necessary." - Eve Rodsky, New York Times bestselling author of Fair Play

Greg McKeown was named a Young Global Leader by the World Economic Forum. He is the CEO of THIS Inc, a leadership and strategy design agency headquartered in Silicon Valley. He has taught at companies that include Apple, Facebook, Google, LinkedIn, Salesforce.com, Twitter and VMware. Originally from London, he now lives in Menlo Park, California with his wife, Anna, and their four children. Greg holds an MBA from Stanford University.