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[OPTDEMISE = It is a coined term combining “Opt” (choice), “Optimize,” and “Demise” (death/ending)]

One of Japan’s biggest rock bands is making its return with their highly anticipated eighth album: coldrain will release “OPTIMIZE = OPTDEMISE” this September. While the name may still be new to some, the Japanese quintet has been active since 2007, building an extensive international touring history alongside the release of seven studio albums to date. Having toured with artists such as ONE OK ROCK, Papa Roach, The Used, Bullet for My Valentine, and Electric Callboy, coldrain have long claimed their place on the global stage within the alternative metal scene. Selling out arenas across their home country of Japan and showcasing their strong musicality repeatedly, the band continues to prove itself as one of the most underestimated forces in the international alternative metal scene.

Now, the quintet returns with “OPTIMIZE = OPTDEMISE,” set for release on September 25, 2026, via Century Media Records. As explained by vocalist Masato, the record explores a central question: will humanity continue to evolve by using technological advancement as a tool, or will it pursue optimization to such an extreme that it loses its humanity, ultimately leading to its own demise? The album serves as a continuation of the band’s digital EP “OPTIMIZE”, released on October 25, 2025. Mastered by Mike Kalajian (Cigarettes After Sex, Neck Deep, Silverstein), “OPTIMIZE = OPTDEMISE” delivers across 12 tracks a refined balance between heavy, aggressive vocals, stadium-ready melodies, and the high-energy intensity that Japanese rock bands are known for. Standout tracks “EX HUMANITY” and “INCOMPLETE” are set to resonate long after the music stops, leaving a lasting impression on listeners. The track “POISON” features none other than Bert McCracken of The Used, marking a unique collaboration that will feel like a blast from the past for fans of the alternative scene.

With “OPTIMIZE = OPTDEMISE”, the Japanese quintet doubles down on the strengths they have proven and refined over nearly two decades of band history. Combining explosive energy and arena-ready songwriting with a distinct international edge. It’s a record that does not stop at reaffirming coldrain’s identity but elevates it to the next level.