Crofting and Executing Strategy has been revised and updated specifically with its European readers in mind Building upon the success of previous editions, it continues to explain the core concepts and key theories in strategy and illustrate them with practical, managerial examples students can really, relate to Brand new features have been developed to encourage readers to go beyond leaming and to apply their knowledge to a diverse range of real-life scenarios including global brands, SMEs, public sector and not-for-profit organisations

New to the European edition:

> Opening Cases begin each chapter to help bring the subject to life and feature companies such as Apple, H&M, and BP

> Current Practice goes beyond theory to examine how strategy is being applied today

> Key Debates explore areas of conflicting views and stimulate discussion

> A Different View encourages students to think critically and question some of the accepted views in strategy

> End of chapter cases provide an opportunity for readers to explore the chapter's key issues further and apply their learning. Cases include News Corporation, Spotify, and Lego.

Illustration Capsules and end of book Case Studies are either new or revised to ensure students have up-to-date and engaging examples to develop learning and bring strategy to life. They include Starbucks, Siemens, Accor Kuehne + Nagel, Google, Netflix, Toyota and many many more.

With a wealth of additional online tools and supplements, Crafting and Executing Strategy is the must-have book for any aspining manager.

Книга «Разработка и реализация стратегии» была переработана и обновлена специально для европейских читателей. Опираясь на успех предыдущих изданий, она продолжает объяснять основные концепции и ключевые теории стратегии и иллюстрировать их практическими, управленческими примерами, которые действительно понятны студентам. Разработаны совершенно новые функции, призванные побудить читателей выйти за рамки простого обучения и применять свои знания в самых разных реальных ситуациях, включая глобальные бренды, малые и средние предприятия, государственный сектор и некоммерческие организации.

Новое в европейском издании: