The monograph is devoted to a comprehensive study of the theoretical, methodological,
and applied aspects of the formation and development of the contemporary business ecosystem
in the context of the digital transformation of the economy. The essence and structure
of the business ecosystem are revealed as an integrated environment for the interaction of
entrepreneurship, e-commerce, and innovative technologies. The conceptual and categorical
framework of the study is refined, scholarly approaches to understanding entrepreneurship
in the digital era are systematized, and the determinants of its sustainable development are
identified. Conceptual foundations for the formation of a business ecosystem that integrates
traditional entrepreneurial models with digital platforms and global e-commerce networks
are developed. The role of entrepreneurial innovativeness, digital technologies, and socio-environmental
responsibility in shaping the competitiveness of modern business models is
substantiated. The consideration of sustainable entrepreneurship as a key element of business
strategic behavior under conditions of globalization and digitalization made it possible to propose
an analytical model of the interrelationship between the level of digital transformation,
the efficiency of e-commerce, and the socio-economic
impact of business on the environment.
The monograph is recommended for researchers, practitioners, academics, early-stage
entrepreneurs, startup founders, higher education students in economics-related
fields,
and all those interested in contemporary entrepreneurship, digital commerce, and the
transformation of market processes in the digital age.