Why are some people and organizations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?

Because in business it doesn't matter what you do, it matters why you do it.

Steve Jobs, the Wright brothers and Martin Luther King have one thing in common: they STARTED WITH WHY.

This book is for anyone who wants to inspire others, or to be inspired.

Based on the most-watched TED Talk of all time.

"This book is so impactful, I consider it required reading" - Tony Robbins, bestselling author of Awaken The Giant Within

"A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book" - Forbes

"One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead" - William Ury, co-author of Getting to Yes

"A powerful and penetrating exploration of what separates great companies and great leaders from the rest" - Polly LaBarre, co-author of Mavericks at Work

Simon Sinek is the bestselling author of Start with Why, Leaders Eat Last and Together is Better which have helped organizations around the world inspire their people to reach new heights. He has presented his ideas to Fortune 100 companies and small start-ups; to non-profit organizations and members of Congress; to foreign ambassadors and the highest levels of the US military, among many others. His TED talk based on Start with Why is the third most popular video of all time, with more than 35 million views.