The Joy of Leadership"Developing Your Company Culture" is packed with practical “how-to” information, developed over decades, working with thousands of managers, building highly productive, profitable, unbeatable workplaces. Your Corporate Culture Is a Key Business Asset. It generates market share, productivity and profits. It is your real bottom line — and probably your most unused asset. Right now your employees are using maybe 20% of their creative and productive potential. They are your biggest untapped asset. With the right culture your people will bring all that extra power to the job — and enjoy it more. You don’t need to add anything. The potential is there right now, in your organization, just waiting to be used. You’ll have higher PROFITS, more TIME, less RISK, a better LIFE.