In this brilliant and original book, Malcolm Gladwell explains and analyses the ‘tipping point’, that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.

"A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him" - Michael Lewis, author of LIAR'S POKER

"Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better" - George Stephanopoulos

"Genuinely fascinating and frequently startling . . . The kind of book from which you'll be regaling your friends with intriguing snippets for weeks to come" - Scotland on Sunday

"A wonderfully offbeat study of that little-understood phenomenon, the social epidemic" - Daily Telegraph